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Some boards view marketing as a basic issue. Questions regarding marketing are likely to revolve around company perception or the latest ad-campaign. Marketing is viewed as an essential topic, nevertheless rarely gets center stage. Skeptic board users see marketing as a highly subjective subject matter, where RETURN is unsure. The famous query "what have you spend on advertising? inch isn't apt to receive a remedy from a skeptical table. And if they're unsure of its value, the CEO won't be capable of justify the budget.